
Published 17 August 2022
Soothing parental anxieties about children’s post-pandemic wellbeing while keying into its core brand mantra, Lego celebrated its 90th anniversary last week with its World Play Day. Comprising in-person and online activations – including a Lego-themed maze and dedicated microsite – it responds to the brand’s Play Well 2022 study, highlighting how family life and play are under pressure.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...