
Published 01 July 2021
Toy brands are stepping up their sustainability commitments to align with the eco mindsets of today’s generation of kids – 64% globally report thinking about their environmental impact by the age of 13 (Kids Insights, 2020). Alternatives for virgin plastic are top of the agenda. Here are two new projects.



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Driven by thoughtful consumption and a desire for accessible luxuries, beautiful materiality will take hold next year, turning the seemingly ordinary into opportunities for emotionally resonant, enduring design.