Rebecca Hobbs

Rebecca spends her time at Stylus surveying the retail and brand communications landscape, charting how companies are responding to consumer attitudes and contributing to the socio-cultural conversation, and turning her findings into actionable insights for Stylus members.

Rebecca joined the Stylus team in 2019, following five years working in editorial for different publications. In her role today she’s fascinated by the ways in which brand culture reflects how we live, work and think. She’s particularly interested in tracking how brands are servicing a consumer desire for reconnection and stimulation when so much of our experience is heavily mediated.

Drawn to the breadth and scope of retail and brand comms, Rebecca is especially motivated by creating work that might prompt progressive action by businesses on several fronts, including sustainability and financial inclusivity.