
Published 07 May 2020
The Covid-19 pandemic is highlighting the essential work of first responders, and recasting doctors, nurses, delivery drivers and grocery store staff as everyday heroes. In light of this, kids’ career aspirations are changing, and – as evident in Mattel’s Thank You Heroes collection – toy brands are embracing the power of real-life role models.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
As climate pressures and cultural fragmentation intensify, designers are rethinking the systems, materials and stories that shape everyday life. At Dutch Design Week (October 17-25), themes of regeneration, adaptability, belonging and wonder pointed towards...