
Published 02 April 2020
Featuring no physical clothing samples or photoshoot production, Puma’s latest video campaign aims to promote sustainability in the fashion industry through the use of digital design and production tools.



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As fashion collaborations become increasingly wide-ranging and unexpected, the landscape has become a creative free-for-all, with brands taking big swings to stand out in a crowded space. Despite oversaturation concerns, consumer appetite is still high for smart collabs driven by imagination and exclusivity.