
Published 02 April 2020
Featuring no physical clothing samples or photoshoot production, Puma’s latest video campaign aims to promote sustainability in the fashion industry through the use of digital design and production tools.



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The A/W 26 fashion season drew to a close in Paris, where we saw a melting pot of diverse looks, from confirmation of the season’s new mood for a more classic approach to wardrobing, through to inspirational upcycling targeted at the more junior market – all delivering powerful messages for the season...