
Published 22 February 2023
While brand investment in Black History Month US (February) is waning, we highlight four robust campaigns providing inspiration for businesses to celebrate meaningfully. Social media giants and companies across aviation, beauty, toys and fashion are highlighting under-recognised histories and contemporary notables while tapping into key consumer cohorts, including Black travellers and beauty consumers.



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The Fifa World Cup 2026 (June 11 to July 19, US, Mexico and Canada) is set to attract the largest sporting audience ever across TV and social media. We spotlight brands’ (automotive, beverage, beauty, sports, hotels, telecom, toys and consumer tech) campaign trends with beyond-tournament sports marketing mileage:...