
Published 31 January 2023
Brynn Valentine,
Rebecca HobbsFrom H&M’s circularity-boosting Roblox concept and the rise of virtual band merch, to US digital fashion marketplace DressX’s Warner Music Group collaboration and South Korean metaverse platform Ifland’s ‘phygital’ venture, we profile the most noteworthy Web3 developments this month. We also explore China’s decision to loosen crypto restrictions, unleashing the nation’s ‘webpreneurs’.



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Overexposure online, rising unease with socio-economic inequality and the desire to connect with likeminded peers are driving luxury consumers towards experiences that transcend materialism or reinstate a precious sense of scarcity. Strategies include access to brands’ top creative minds; activations bestowing ethical...