
Published 31 January 2023
From H&M’s circularity-boosting Roblox concept and the rise of virtual band merch, to US digital fashion marketplace DressX’s Warner Music Group collaboration and South Korean metaverse platform Ifland’s ‘phygital’ venture, we profile the most noteworthy Web3 developments this month. We also explore China’s decision to loosen crypto restrictions, unleashing the nation’s ‘webpreneurs’.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...