
Published 25 November 2022
This Black Friday weekend (November 25-28), most consumers are planning to match or surpass their 2021 spending – as they bargain-hunt amid rising inflation and the cost-of-living crisis. But many are also searching for ethical and sustainable solutions. Brands including Google, London pop-up 00.thestore, Swiss bag company Freitag and British fashion label Rixo are catering to this conflicted cohort.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...