
Published 17 November 2022
With the US annual inflation rate at 7.7%, the vast majority of Americans (85%) say price hikes have affected how they shop (Morning Consult, 2022). We highlight how retailers, tech giants and streaming services are responding to this hyper-frugal cohort, with strategies including new bargain-minded search tools, product-leasing schemes, and data-for-discount deals.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...