Brand Engagement in the Metaverse: October 2022
Published 31 October 2022
Despite warnings of a ‘metaverse winter’ (rebuffed by youthful brands – see Claire’s x Roblox: Gen Zalpha), brand experimentation has developed apace. From Gucci’s crypto loyalist non-fungible token (NFT)-laden land in The Sandbox and Burberry's phygital metaverse-to-store activation via Vogue’s oceanic metaverse featuring new digital artists, and Flipkart’s Diwali virtual shopping pilot, we profile the most noteworthy.
Brand Engagement in the Metaverse: October 2022
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