
Published 20 September 2022
Marta Mąkolska
Embodying the move towards using Web3 tech to underpin membership schemes – as previously charted by Stylus – Starbucks will launch a non-fungible-token-based (NFT) loyalty programme later this year. Dubbed Starbucks Odyssey, it’s the most mainstream example of a brand using blockchain-held assets as ultra-flexible, next-gen customer relationship management (CRM) systems.



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