
Published 01 June 2022
Rebecca Hobbs
Evolving experimentation with ultra-popular co-creational game Roblox (a key proto-metaverse – i.e. a shared virtual space interactive in real time), both virtual world veterans (Gucci) and newcomers (Gap and Spotify) are creating Roblox-based worlds. The concepts straddle constructing persistent, non-purchase-oriented spaces and collaborating with artists on rotating residencies and themes.



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