Published 05 May 2022

Rebecca Hobbs

The use of non-fungible tokens (NFTs) skyrocketed 21,350% in 2021, with 11.6% of consumers globally now owning one (Statista, 2022). But crypto-collectible hype threatens to overshadow projects boasting enduring commercial utility. We unpack how to overcome barriers (portability, sustainability); locking in loyalty; afford access; reclaiming resales and sharing royalties, and dissect their mainstreaming, via social media and stores.

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