Pinterest Debuts Inclusivity-Centric Beauty School

Published 02 November 2022

Author
Brynn Valentine
2 min read

Seeking to expand its remit from social discovery into cultural education, Pinterest debuted an in-person beauty school in Soho, London (October 1) at the music company Vinyl Factory’s headquarters. The free but ticketed event united brands, fans, genre-subverting music stars,...

The Beauty School was launched in response to Pinterest’s usage data (‘beauty’ is one of its most clickable categories) and the wider consumer desire for more inclusive beauty content. It included one-to-one beauty sessions and group workshops hosted by well-known brands like American nail care company Essie and premium French skincare label La Roche-Posay.

The event also spotlit UK-based BIPOC beauty industry experts, including nail artist Aamirah Essof (@abrowngirlrecommends); hair expert and founder of The Curl Bar, Nià The Light; and “melanin make-up specialist” Joy Adenuga. Entertainment was provided by UK radio station Foundation.fm, which focuses on showcasing underground and emerging female, queer and non-binary DJs – subverting the stereotypical audience for its mainstay musical genres including grime, soul, and hip-hop.

In addition, Funmi Fetto, founder of beauty podcast On Reflection Beauty hosted a three-part panel discussion titled ‘Beyond the Filter’, ‘Beyond the Aesthetic’ and 'Beyond the Toxins’. Guests included Dr Ewoma Ukeleghe (medical aesthetics doctor and founder of Skndoctor); skincare trainer and La Roche Posay brand expert Rosie Varlas; and sensitive skin specialist Talonted Lex. Together, they explored the influence social media filters have on individuals' self-esteem, as well as representation around realistic skin tones and textures. 

Other panellists addressed the intersection of beauty and sustainability. These included make-up artists and vegan advocates Justine Jenkins and Demi Colleen, who posited the benefits of using eco-friendly beauty products, and the need for slow-paced, non-trend-led consumption.

For more on the future of the physical beauty space, Stylus members can see Evolving the Beauty Flagship.

The Beauty School was launched in response to Pinterest’s usage data (‘beauty’ is one of its most clickable categories) and the wider consumer desire for more inclusive beauty content. It included one-to-one beauty sessions and group workshops hosted by well-known brands like American nail care company Essie and premium French skincare label La Roche-Posay.

The event also spotlit UK-based BIPOC beauty industry experts, including nail artist Aamirah Essof (@abrowngirlrecommends); hair expert and founder of The Curl Bar, Nià The Light; and “melanin make-up specialist” Joy Adenuga. Entertainment was provided by UK radio station Foundation.fm, which focuses on showcasing underground and emerging female, queer and non-binary DJs – subverting the stereotypical audience for its mainstay musical genres including grime, soul, and hip-hop.

In addition, Funmi Fetto, founder of beauty podcast On Reflection Beauty hosted a three-part panel discussion titled ‘Beyond the Filter’, ‘Beyond the Aesthetic’ and 'Beyond the Toxins’. Guests included Dr Ewoma Ukeleghe (medical aesthetics doctor and founder of Skndoctor); skincare trainer and La Roche Posay brand expert Rosie Varlas; and sensitive skin specialist Talonted Lex. Together, they explored the influence social media filters have on individuals' self-esteem, as well as representation around realistic skin tones and textures. 

Other panellists addressed the intersection of beauty and sustainability. These included make-up artists and vegan advocates Justine Jenkins and Demi Colleen, who posited the benefits of using eco-friendly beauty products, and the need for slow-paced, non-trend-led consumption.

For more on the future of the physical beauty space, Stylus members can see Evolving the Beauty Flagship.

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This article is an example of the trends Stylus is constantly tracking and analysing around Retail & Brand Comms. Get in touch so someone from the Stylus team can explain how your business can harness the power of trends and insights like these – and more. 

Want to know more?

This article is an example of the trends Stylus is constantly tracking and analysing around Retail & Brand Comms. Get in touch so someone from the Stylus team can explain how your business can harness the power of trends and insights like these – and more.