Cost-of-Living Crisis: Insightful UK Brand Approaches
Published 18 October 2022
Brynn Valentine
As the cost-of-living crisis deepens, consumers are calling on brands to act in solidarity, as both advocates and facilitators of financial support. UK initiatives range from housing charity Shelter’s campaign for government intervention, to a bespoke primetime commercial on Channel 4, and British supermarkets Iceland and Sainsbury’s interest-free loans and money-saving hacks.
Cost-of-Living Crisis: Insightful UK Brand Approaches
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