
Published 02 February 2023
Marta Mąkolska
Over half of the 20 Eurozone countries are suffering from double-digit growth in consumer prices (McKinsey, 2022). Smart brands are responding to the cost-of-living crisis with new tactics abating the pain of these hikes, or brand messaging that steps up value credentials. From French supermarket Carrefour’s inflation-busting button to British optician Cubitts’ ‘pay more, get more’ campaign, we profile the best examples.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Travel retail sales are booming, fuelled by still-rising post-pandemic air passenger numbers (see below) and growing emerging market demand. We dissect noteworthy airport retail trends and opportunities: climate-attuned in-store beauty diagnostics; AI-powered pre-transit and airport shopping; transportive epicurean...