
Published 02 February 2023
Marta Mąkolska
Over half of the 20 Eurozone countries are suffering from double-digit growth in consumer prices (McKinsey, 2022). Smart brands are responding to the cost-of-living crisis with new tactics abating the pain of these hikes, or brand messaging that steps up value credentials. From French supermarket Carrefour’s inflation-busting button to British optician Cubitts’ ‘pay more, get more’ campaign, we profile the best examples.



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