Carrefour’s Anti-Inflation Algorithm
To make buying cheaper grocery alternatives online as easy as looking at the supermarket shelf below – and to avoid its customers shopping elsewhere – Carrefour has introduced an anti-inflation button on its e-commerce site. It allows people to easily find between two and six cheaper versions of 8,000 essential products. According to the company, in 21% of cases, consumers replace the original item with a substitute offered by its algorithm.
Albert Heijn’s Ultra-Affordable Cooking Inspiration
In the Netherlands, grocer Albert Heijn has partnered with TV celebrity chef London Loy on a series of humorous Instagram videos, where he prepares frugal recipes (under €2/$2.17 per person) with the retailer’s products.
Cubitts UK’s ‘Pay More, Get More’ Scheme
British eyewear brand Cubitts is introducing product enhancements alongside price changes. “We appreciate the world is getting more expensive. But hopefully, it can get better too,” its newsletter states, alluding to providing greater quality for the higher rates.
From January 2023, consumers will pay more for the brand’s spectacles – single-vision lenses will increase from £125 ($154) to £150 ($185), while bespoke glasses will cost £350 ($432) instead of £325 ($401). But the new models will come with added features like high-quality Zeiss Clearview lenses, custom aluminium cases, a refillable spray and artist-designed cloth for cleaning, and a complimentary one-year frame service.
Cost-of-Living Crisis: European Brand Initiatives for Winter 2022/23
Published 02 February 2023
Over half of the 20 Eurozone countries are suffering from double-digit growth in consumer prices (McKinsey, 2022). Smart brands are responding to the cost-of-living crisis with new tactics abating the pain of these hikes, or brand messaging that steps up value credentials. From French supermarket Carrefour’s inflation-busting button to British optician Cubitts’ ‘pay more, get more’ campaign, we profile the best examples.
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Carrefour’s Anti-Inflation Algorithm
To make buying cheaper grocery alternatives online as easy as looking at the supermarket shelf below – and to avoid its customers shopping elsewhere – Carrefour has introduced an anti-inflation button on its e-commerce site. It allows people to easily find between two and six cheaper versions of 8,000 essential products. According to the company, in 21% of cases, consumers replace the original item with a substitute offered by its algorithm.
Albert Heijn’s Ultra-Affordable Cooking Inspiration
In the Netherlands, grocer Albert Heijn has partnered with TV celebrity chef London Loy on a series of humorous Instagram videos, where he prepares frugal recipes (under €2/$2.17 per person) with the retailer’s products.
Cubitts UK’s ‘Pay More, Get More’ Scheme
British eyewear brand Cubitts is introducing product enhancements alongside price changes. “We appreciate the world is getting more expensive. But hopefully, it can get better too,” its newsletter states, alluding to providing greater quality for the higher rates.
From January 2023, consumers will pay more for the brand’s spectacles – single-vision lenses will increase from £125 ($154) to £150 ($185), while bespoke glasses will cost £350 ($432) instead of £325 ($401). But the new models will come with added features like high-quality Zeiss Clearview lenses, custom aluminium cases, a refillable spray and artist-designed cloth for cleaning, and a complimentary one-year frame service.
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This article is an example of Stylus' expert research into how trends are evolving. Get in touch so someone from the Stylus team can explain how your business can harness the power of trends and insights like these – and more.
Want to know more?
This article is an example of Stylus' expert research into how trends are evolving. Get in touch so someone from the Stylus team can explain how your business can harness the power of trends and insights like these – and more.
