
Published 04 January 2023
Marta Mąkolska
Athleisure is on the rise, with the global activewear market forecast to reach $455bn by 2027 – up by 20% from 2022 (Statista, 2022). New store designs present diverse engagement strategies, from a community-focused format and a tactile environment made from the brand’s signature fabric, to rethinking the changing room experience.



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Rising spending in malls (see below) is driven by resurgent youth interest and experience-anchored centres stretching visits into day trips. We decode growth strategies: malls as youth-empowering creative economies, entertainment upgrades, including spatial cinema and ‘storydoing’ playgrounds, credibility-cultivating...