CES 2025: Automotive
Published 20 January 2025
At last year's CES, automakers and leading suppliers dazzled with cutting-edge electric vehicles (EVs), groundbreaking hydrogen technology, and visionary flying vehicle concepts. In 2025, the automotive presence was more subdued, yet the atmosphere was one of steady progress and strategic growth. The focus shifted to tangible advancements, strategic partnerships, and the fulfilment of promises, centring evolution rather than revolution.
New Vehicles
The Rise of Software-Defined Vehicles
Pivotal AI Applications
Woven City: A Living Laboratory
Few automotive Original Equipment Manufacturers (OEMs) had stands at CES, with fewer still displaying any actual cars. Economic uncertainty – in part caused by the slower-than-expected transition to electric vehicles (EVs) – is likely to have been a major factor in the decision not to take a stand at the giant Las Vegas technology show. There were, however, updates on some intriguing new vehicles.
Few automotive Original Equipment Manufacturers (OEMs) had stands at CES, with fewer still displaying any actual cars. Economic uncertainty – in part caused by the slower-than-expected transition to electric vehicles (EVs) – is likely to have been a major factor in the decision not to take a stand at the giant Las Vegas technology show. There were, however, updates on some intriguing new vehicles.
Summary
New Vehicles | Few automotive Original Equipment Manufacturers (OEMs) had stands at CES, with fewer still displaying any actual cars. Economic uncertainty – in part caused by the slower-than-expected transition to electric vehicles (EVs) – is likely to have been a major factor in the decision not to take a stand at the giant Las Vegas technology show. There were, however, updates on some intriguing new vehicles. |
The Rise of Software-Defined Vehicles | A continuing, and strengthening, trend from CES 2024 is the move towards software-defined vehicles (SDVs), which have capabilities that can be upgraded over time, via software, instead of having to change physical parts. |
Pivotal AI Applications | No conversation about technology today can ignore the growing influence of artificial intelligence (AI) – automotive technology is no different. While its fundamental role to operating systems and autonomous driving vehicles was highlighted by some businesses, others homed in on its broader benefits to the industry. |
Woven City: A Living Laboratory | A glimpse into the future of mobility will soon be possible in Japan, as Toyota Woven City, a “prototype town of the future”, welcomes its first residents. The town will serve as a test course for Toyota’s transformation into a mobility company, expanding beyond transportation to include the movement of people, goods, information and energy. |
CES 2025: Automotive
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