
Published 15 May 2024
The quest for sustainable packaging is becoming more sophisticated, shifting from a fight against plastic to a multifaceted approach. However, creating a superior user experience is still the number one priority for brands. Our latest annual Packaging Futures reports demonstrate how designers are ever more inventive to deliver convenience and excitement from the first unboxing to the umpteenth refill.



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We outline the three key trends to inform commercial product development for S/S 2028. Covering innovation and emerging trends in furniture, packaging, consumer electronics, transport, homeware and gifting, our Design Directions offer an essential download to guide ideation and concepting.