Pop Culture Pulse, Feb 25: Instagram Bids for TikTokkers, Unwell on Air & Substack’s Writer-Influencers
Our Pop Culture Pulse is a monthly download of the buzziest cultural developments, emerging fandoms and audience trends. This month, we’re looking at Instagram’s new video and creator-boosting features, SiriusXM’s live audio-programming-blending podcast, radio and pop culture chat and the increasing opportunity presented by Substack’s writer-influencer and community-building model.
Social Media & Internet Culture: Instagram Bids for TikTokkers
Music & Sound: Unwell x SiriusXM’s Gen-Z-Friendly Podcasting & Live Radio Blend
Publishing & Broadcasting: Substack’s Writer-Influencer Community Networks
As TikTok’s fate in the US remains uncertain, the competition to take the app’s place is still on (see The Brief). Instagram is making big moves: rolling out a new video creation app, Edits, pivoting to longer Reels, and courting TikTok creators. But to win netizens looking for TikTok alternatives, the platform will need to reassure on reliability and trust as well as favoured features.
As TikTok’s fate in the US remains uncertain, the competition to take the app’s place is still on (see The Brief). Instagram is making big moves: rolling out a new video creation app, Edits, pivoting to longer Reels, and courting TikTok creators. But to win netizens looking for TikTok alternatives, the platform will need to reassure on reliability and trust as well as favoured features.
Summary
Social Media & Internet Culture: Instagram Bids for TikTokkers | As TikTok’s fate in the US remains uncertain, the competition to take the app’s place is still on (see The Brief). Instagram is making big moves: rolling out a new video creation app, Edits, pivoting to longer Reels, and courting TikTok creators. But to win netizens looking for TikTok alternatives, the platform will need to reassure on reliability and trust as well as favoured features. |
Music & Sound: Unwell x SiriusXM’s Gen-Z-Friendly Podcasting & Live Radio Blend | Chiming with younger consumers’ increasing desire to connect more via real-time forms of media, American media network Unwell (known for its chart-topping podcast Call Her Daddy, hosted by American influencer Alex Cooper) is launching a series of live shows (Unwell on Air) on US-based digital radio platform SiriusXM. The collaboration blends podcasting’s familiarity and intimacy with the synchronicity of traditional radio broadcasting. |
Publishing & Broadcasting: Substack’s Writer-Influencer Community Networks | American newsletter platform Substack has become a hugely popular hub of independent journalism, with 35 million total subscribers and three million paid subscriptions. Now expanding its blueprint for author-controlled media with social video features and a creator fund, Substack and its influential writers offer valuable lessons for how to build engaged, loyal reader/fan communities in a complex media landscape. |
Pop Culture Pulse, Feb 25: Instagram Bids for TikTokkers, Unwell on Air & Substack’s Writer-Influencers
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