Sonic Brand Strategies
Visual-centric brand identities once reigned supreme. But as audio, digital and video consumption continue to rise, new sonic tools and strategies are emerging in response – bolstering emotional connections and spending (see Key Stats) online and in-store. We highlight four key opportunity areas: sonic online signatures, communications and user experience (UX); music-culture-meets-self-care soundscapes; aural spatial adventures; and the digital IDs turning products and places into content portals.
Scan for More: Products, Packaging & Places as Sonic Portals
Self-Care Soundscapes: Custom Apps & Well-Spaces
Finding the Feels: Audio for Packing a Punchier Digital Presence
Ambient Discourse: Spaces That Tell Stories
Digital product passports – identification tools accessed via user-friendly tech, like QR codes, barcodes or NFC tags, soon to become mandatory in the European Union (EU) – are forging powerful sonic synergies between fans (44% of American music/podcast listeners say audio helps them feel more connected with their communities; SiriusXM, 2024) and brands’ physical touchpoints. The best relay exclusive content and/or updates long after the point of sale.
Digital product passports – identification tools accessed via user-friendly tech, like QR codes, barcodes or NFC tags, soon to become mandatory in the European Union (EU) – are forging powerful sonic synergies between fans (44% of American music/podcast listeners say audio helps them feel more connected with their communities; SiriusXM, 2024) and brands’ physical touchpoints. The best relay exclusive content and/or updates long after the point of sale.
Summary
Scan for More: Products, Packaging & Places as Sonic Portals | Digital product passports – identification tools accessed via user-friendly tech, like QR codes, barcodes or NFC tags, soon to become mandatory in the European Union (EU) – are forging powerful sonic synergies between fans (44% of American music/podcast listeners say audio helps them feel more connected with their communities; SiriusXM, 2024) and brands’ physical touchpoints. The best relay exclusive content and/or updates long after the point of sale. |
Self-Care Soundscapes: Custom Apps & Well-Spaces | Fuelled by more scientifically robust possibilities regarding mood regulation and mental clarity, particularly assuaging ADHD, sonic health media (marrying music culture, neuroscience and wellbeing) is mainstreaming. The sound healing market alone is predicted to grow by 7.8% globally by 2032 (IHG 2024). Leading initiatives engaging sports, health, hotels and even fashion brands include vibracoustic recovery spaces, brain-boosting beats and self-dosing sonic apps. |
Finding the Feels: Audio for Packing a Punchier Digital Presence | Pioneering sonic creative agencies are amplifying the emotional resonance of brands’ apps, e-commerce, social media and virtual worlds – digital touchpoints increasingly on the frontline of fan connection. Incubating more nuanced, persuasive and cohesive communications, they range from full-service strategy to aiding DIY self-expression. Areas to watch include Artificial intelligence-(AI)-based ‘emotional resonance’ analytics and ‘adaptive audio’ UX (which means designing for different sound scenarios). |
Ambient Discourse: Spaces That Tell Stories | Physical brand spaces are also beginning to embody sonic branding’s power, adding depth of feeling via theatrical immersion (large-scale and intimate), replicating typically inaccessible experiences and sensations in-store and connecting the dots between real-life experiences and companion content. New thinking regarding in-car sonic design highlights exciting frontiers for controlled environments. |
Sonic Brand Strategies
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
