Podcasting: Prime Growth Opportunities
Podcasting means more than big numbers (6.5 million podcasts and 584 million regular listeners globally): it’s a highly trusted medium securing more of audiences’ time than even social media. We outline strategies for cutting through and opportunities for growth for brands and broadcasters alike, including innovative creation, real-life spin-off formats, branded podcasting, podfluencing and the hottest topics to focus on.
New Formats & Tools: AI, Video & Live IRL Events
Content Winners: Bro-Casting, Business, Self-Help, True Crime & Hot-Take News
Branded Podcasts: Strategies for Synergy
New tools and formats present vital opportunities for refreshing podcasting’s most familiar formats and standing out in a surging sector. From generative artificial intelligence (AI) capable of repackaging daily news or music fans’ listening habits as enlightening audio to the popularity of video podcasting and live podcast events in theatres (adding a much-desired communal draw), we outline future-facing avenues.
New tools and formats present vital opportunities for refreshing podcasting’s most familiar formats and standing out in a surging sector. From generative artificial intelligence (AI) capable of repackaging daily news or music fans’ listening habits as enlightening audio to the popularity of video podcasting and live podcast events in theatres (adding a much-desired communal draw), we outline future-facing avenues.
Summary
New Formats & Tools: AI, Video & Live IRL Events | New tools and formats present vital opportunities for refreshing podcasting’s most familiar formats and standing out in a surging sector. From generative artificial intelligence (AI) capable of repackaging daily news or music fans’ listening habits as enlightening audio to the popularity of video podcasting and live podcast events in theatres (adding a much-desired communal draw), we outline future-facing avenues. |
Content Winners: Bro-Casting, Business, Self-Help, True Crime & Hot-Take News | Globally, 59% of podcast listeners now spend more time engaging with podcasts than using social media. Ascendant genres, led by a new class of podfluencers, speak to fans’ values and identities as much as their hobbies, including masculinity-devoted discourse from ‘bro-casters’, philosophising self-help, engrossing true crime, finance stories and alternative news coverage. |
Branded Podcasts: Strategies for Synergy | Podcasting is now a formidable brand tool: globally, 61% of podcast listeners say branded podcasts make them think more favourably of a brand. The best avoid advertorial inclinations and deliver credible insights and entertainment, feeding the audience desire for context and storytelling instead of overt promotion. We outline stellar examples across health, beauty, kids’ toys and finance. |
Podcasting: Prime Growth Opportunities
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
