Social Media Support: Iftar Inspo, Comedy Camaraderie & Motivational Vlogs

The generosity of spirit inherent to the holy month is being eagerly absorbed on social media, as Muslims turn TikTok and Instagram into resources of uplift, providing encouragement for the month’s required self-discipline and sharing the joy of its rewards. Respectfully balancing ancient traditions and ultra-contemporary social media conventions, the top content focuses on food, camaraderie-building comedy and motivational vlogging.

Content for the Muslim Sisterhood: Wellness & Self-Care

Demonstrating the growing intersection of faith and self-care, many Muslim women seek guidance on how to supplement Ramadan’s physical and spiritual purification rituals – creating an opportunity for new wellbeing content and brand initiatives. It’s manifesting globally as kinship-building social media content, journalism and podcasting, covering mental health discourse, skincare, beauty and fitness guidance and contemplative explorations of Muslim sisterhood.

Edutainment, Devotional TikToks & Myth-Busting Media

Honouring da’wah (the directive that Muslims help others understand Islam) is vital during Ramadan, and it’s spurring new forms of social media and podcasting content. Noteworthy examples include TikTok Quran and prayer recitations, thought-provoking YouTube series explaining Islamic principles, and a BBC podcast led by well-known British Muslims from the worlds of TV, politics/public life and comedy who humorously dismantle Ramadan myths.

Event Entertainment: Tentpole TV, Curated Audio & Gaming Possibilities

Ramadan’s emphasis on family time and exploring cultural (as well as religious) traditions has made entertainment a much-loved part of the holy month rituals. As well as 2025’s eagerly awaited crop of TV shows created specifically for family viewing during Ramadan, curated audio hubs are providing soundtracks for the festival. Meanwhile, gaming is a category to watch.