Published 05 September 2025

Author
Thomas Hobbs
6 min read

At Gamescom 2025 in Cologne (August 20-24), 337,000 gaming fans soaked up a storm of blockbuster and indie previews, industry panels and cutting-edge gameplay developments helping to shape this opportunity-packed sector’s evolution. From a zombie revival, quantum gaming and love for lo-fi graphics, to sniffable VR, ascending indies and empathy-building play, we download six future-facing trends pushing the industry forward.

1). Zombie Catharsis & Post-Pandemic Horror Renaissance

2). Empathy-Building Play

3). Quantum Gaming’s Potent Potential

4). Embracing a Lo-Fi Look

5). Finding VR Gaming’s Physicality

6). A ‘Triple-I’ Future

With horror gaming on the rise (22% of US gamers under the age of 22 now play horror games regularly), zombies were everywhere at Gamescom 2025, marking renewed gamers enthusiasm for undead thrills. As well as the latest title in mega-hit zombie franchise, Dying Light, new games played with hybrid zombie monsters, ancient plagues, vampires, and world-changing toxic events.

With horror gaming on the rise (22% of US gamers under the age of 22 now play horror games regularly), zombies were everywhere at Gamescom 2025, marking renewed gamers enthusiasm for undead thrills. As well as the latest title in mega-hit zombie franchise, Dying Light, new games played with hybrid zombie monsters, ancient plagues, vampires, and world-changing toxic events.

Summary

1). Zombie Catharsis & Post-Pandemic Horror Renaissance

With horror gaming on the rise (22% of US gamers under the age of 22 now play horror games regularly), zombies were everywhere at Gamescom 2025, marking renewed gamers enthusiasm for undead thrills. As well as the latest title in mega-hit zombie franchise, Dying Light, new games played with hybrid zombie monsters, ancient plagues, vampires, and world-changing toxic events.

2). Empathy-Building Play

With 81% of US adults (gamers and non-gamers) agreeing that gaming can provide positive mental stimulation, at Gamescom emotion-priming titles, centred on triggering genuine empathy for troubled characters battling everything from agoraphobia to grief, were on prominent display. Key titles made in-game success dependent on understanding others’ perspectives, demonstrating gaming’s social value beyond entertainment.

3). Quantum Gaming’s Potent Potential

Quantum computing (QC), which utilises subatomic particles to perform complex calculations (supercharging AI’s capabilities), is set to become an $80bn market by 2040. The potential for these supercomputers to produce lag-free video games with vastly superior adversary decision-making complexities was explored in detail at Gamescom by pioneers including British quantum computing software start-up MOTH.

4). Embracing a Lo-Fi Look

Despite contemporary gaming capable of life-like 4k visuals, it was stripped back, lo-fi graphics frequently generating excitement at this year’s Gamescom. Tapping into the retro gaming boom, these lo-fi games deliver blockier, simpler artistry delivering tangible escapism set to delight both nostalgia-seekers and artistically minded gamers.

5). Finding VR Gaming’s Physicality

Although VR gaming revenue is climbing, game developers say the sector is yet to reach its full potential. At Gamescom 2025 several developers were set on fully utilising the tech’s physicality possibilities, showcasing a deep-sea diving simulation game, a bombastic fighter based on Marvel’s beloved Deadpool franchise, and even the advent of smell-o-vision gaming.

6). A ‘Triple-I’ Future

AAA studios - major game developers and publishers with billion-dollar turnover - have long dominated gaming. But changes in the global economy are making big-budget games ever-more expensive to make, creating space for smaller, creatively risk-taking indie developers to flourish. ‘Triple-I’ delights at Gamescom included Chinese romance, cosy bookselling, and moon living, providing the emotional impact long associated with indies.

Gamescom 2025: 6 Trends & Innovations Powering Gaming’s Future

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Gamescom 2025: 6 Trends & Innovations Powering Gaming’...

Gamescom 2025: 6 Trends & Innovation...

Gamescom 2025: 6 Trends & Innovations Powerin...

Gamescom 2025: 6 Trends & Innovation...

Gamescom 2025: 6 Trends & Innovations Powering Gaming’s Future

At Gamescom 2025 in Cologne (August 20-24), 337,000 gaming fans soaked up a storm of blockbuster and indie previews, industry panels and cutting-edge gameplay developments helping to shape this opportunity-packed sector’s evolution. From a zombie revival, quantum gaming and love for lo-fi graphics, to sniffable VR,...

1 / 10