
Published 06 October 2025
In 2026 and beyond, audiences will be drawn to media and entertainment countering the long-brewing loneliness crisis and offering routes to building belonging.
Pro-social media – platforms and practices promoting togetherness and collective wellbeing – will help combat escalating rage-bait (online content designed to elicit outrage) and appeal to those disaffected by legacy social media’s algorithmic hierarchies.



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