Speakers from the art world highlighted exhibitions harnessing ‘deep tech’ (transformative technological advancements like quantum computing, AI and extended reality – XR), signposting new modes of storytelling and attendee communion. Momentum-gathering projects include augmented reality (AR) glasses to hyper-personalise art shows, a first-of-its-kind AI-art museum and the sonic potential offered by ‘quantum art’.

A primed-to-boom segment of the swelling immersive entertainment market (see Key Stats) centres on XR’s potential to transform cinema-going for audiences looking for upgraded IRL movie experiences. Must-know developments showcased included virtual reality (VR) headset-delivered ‘spatial cinema’ and AI-boosted ‘cine-gaming’, each offering a window into how artistic experiments could become mainstream entertainment formats.

European Gen Z and millennials are discovering a yen for classical music, with 60% in the UK saying it is a boon for their overall wellbeing. Several speakers at Remix detailed strategies for stoking this enthusiasm, including revamping the standard formats of live classical concerts via VR-delivered immersive audio and visuals and heart-stirring, live orchestral reimaginings of gaming soundtracks.

As the imperative to arrest climate fatalism strengthens, several sessions promised strategies for defibrillating eco-communications/marketing campaigns out of ineffective conventions. Notable directions included a ‘de-polished’ nature doc created by a collective of global-local experts, solutions-focused storytelling baked into everyday entertainment, and agitational ‘techno-activist’ art.

As audiences continue to calibrate their discernment regarding AI-made content and entertainment (see Anti-AI Slop Strategies in Pop Culture Primer: 8 Trends For 2026), several sessions posited additive, rather than human-displacing, AI initiatives capable of unlocking new artistic frontiers. Promising pathways included initiatives for enlivening art archives and ‘transhuman’ (human and AI) choreography relevant to audience interactivity and immersive event and game design.