
Published 06 October 2025
In 2026, resistance to social media’s rising tide of regressive takes on womanhood, or “toxic femininity” (from trad-wife influencers to the return of dangerous beauty standards seen in #ThinTok) will generate a hard reboot of online feminist activism and discourse, aka digital feminism. This will provide a blueprint for positively re-animating women-focused brand messaging.



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Audiences are increasingly identifying hyper-convenience and tech/AI-streamlined everything as culprits in rising feelings of dissatisfaction, disconnection, and lives light on meaning. Enter ‘friction-maxxing’ – an antidote involving micro-dosing inconvenience. We unpack the internet discourse, content-creator...