
Published 06 October 2025
In 2026, the ubiquity of neat, clean, cosy aesthetics (see TikTok’s #cleangirl and Sardine Girl summer trends) and influencer sameness seen in 2025 (exemplified by homogenised ‘Ozempic bodies’) will be superseded by audience pushback valorising discomforting, deviant entertainment. Tracking back to the feral grubbiness of 2024’s rebellious cultural phenomenon Brat Summer, it will talk to a rising desire to be defibrillated out of blandness.



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