Published 29 March 2022

18 min read

The global food landscape has become more vibrant, nuanced and textured as less-explored, diverse and culturally representative cuisines are foregrounded by inventive chefs, brands and food influencers. Meanwhile, as Gen Z’s love affair with flavour, heat and spice continues apace, brands are embracing a richer flavour spectrum that paves the way for tantalising new taste experiences.

Stretching the Flavour Spectrum

Championing Marginalised Culinary Cohorts

The Future of Big Flavour

Social media platforms like TikTok are empowering consumers to expand their food and flavour knowledge, while enriching their understanding of global food cultures. Alongside this, accelerated home cooking (and an embrace of flavourful meal kits) has led to increased experimentation with new tastes and ingredients, especially amongst multicultural Gen Z.

Social media platforms like TikTok are empowering consumers to expand their food and flavour knowledge, while enriching their understanding of global food cultures. Alongside this, accelerated home cooking (and an embrace of flavourful meal kits) has led to increased experimentation with new tastes and ingredients, especially amongst multicultural Gen Z.

Summary

Stretching the Flavour Spectrum

Social media platforms like TikTok are empowering consumers to expand their food and flavour knowledge, while enriching their understanding of global food cultures. Alongside this, accelerated home cooking (and an embrace of flavourful meal kits) has led to increased experimentation with new tastes and ingredients, especially amongst multicultural Gen Z.

Championing Marginalised Culinary Cohorts

Creative chefs are opening consumers’ minds to new-to-them ingredients, flavours and cooking processes that are rooted in cultural and regional heritage, but often executed with a contemporary twist. In particular, Hispanic, Black, Aboriginal and Native/Indigenous/First National dishes are gaining more prominence and appreciation in mainstream circles. 

The Future of Big Flavour

As multinational FMCG brands go bolder and more local with their flavour profiles, consumers are being exposed to eclectic flavour tonalities from a younger age. Meanwhile, in the alcohol realm, more nuanced conversations around alcohol are sparking change across the industry. Likewise, definitions of vegan cuisine are being expanded to encompass global ingredients and taste cues.

The New Global Palate

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