The Future Kitchen 24/25: The Economical Home Cook
Published 27 October 2023
Budgetary constraints are impacting grocery purchase, cooking and dining decisions across multiple consumer cohorts – from those embracing small kitchen hacks, to those overhauling their entire dietary approach. Here, we explore how Fearless Frugalists, Resourceful Realists and Aspirational Culinarians are reconciling their evolved dining habits with other priorities like sustainability, convenience and premiumisation.
Fearless Frugalists
Resourceful Realists
Aspirational Culinarians
Despite recent improvements in the rate of food inflation, the cost-of-living crisis is still wreaking havoc on consumers’ grocery budgets. Less room for error means brutal budgeting, tighter meal preparation, better food storage systems, and a revised attitude towards food waste and leftovers.
Despite recent improvements in the rate of food inflation, the cost-of-living crisis is still wreaking havoc on consumers’ grocery budgets. Less room for error means brutal budgeting, tighter meal preparation, better food storage systems, and a revised attitude towards food waste and leftovers.
Concern for the planet is impacting the eco-minded home cook more than ever as the effects of climate change become a daily reality. Their growing desire to safeguard the planet is reflected in their cooking and dining behaviours. However, with budgets squeezed, their intent doesn’t always match their actions when it comes to supporting sustainable brands.
Social media, cookbook authors and kitchenware brands are delivering aspirational food content in spades. However, savvy influencers and brands realise that in this stressful economic climate, ‘little luxuries’ are the way to consumers’ hearts – so long as they can justify the calculated splurge.
The Future Kitchen 24/25: The Economical Home Cook
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