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Fearless Frugalists
Resourceful Realists
Aspirational Culinarians
Despite recent improvements in the rate of food inflation, the cost-of-living crisis is still wreaking havoc on consumers’ grocery budgets. Less room for error means brutal budgeting, tighter meal preparation, better food storage systems, and a revised attitude towards food waste and leftovers.
Despite recent improvements in the rate of food inflation, the cost-of-living crisis is still wreaking havoc on consumers’ grocery budgets. Less room for error means brutal budgeting, tighter meal preparation, better food storage systems, and a revised attitude towards food waste and leftovers.
Summary
Fearless Frugalists | Despite recent improvements in the rate of food inflation, the cost-of-living crisis is still wreaking havoc on consumers’ grocery budgets. Less room for error means brutal budgeting, tighter meal preparation, better food storage systems, and a revised attitude towards food waste and leftovers. |
Resourceful Realists | Concern for the planet is impacting the eco-minded home cook more than ever as the effects of climate change become a daily reality. Their growing desire to safeguard the planet is reflected in their cooking and dining behaviours. However, with budgets squeezed, their intent doesn’t always match their actions when it comes to supporting sustainable brands. |
Aspirational Culinarians | Social media, cookbook authors and kitchenware brands are delivering aspirational food content in spades. However, savvy influencers and brands realise that in this stressful economic climate, ‘little luxuries’ are the way to consumers’ hearts – so long as they can justify the calculated splurge. |
The Future Kitchen 24/25: The Economical Home Cook
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.