
Published 05 January 2024
Pinterest has published its annual Pinterest Predicts report, based on global search data gathered over a two-year period (2021-23). We highlight the need-to-know takeaways for the food and beverage sector.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....