
Published 09 October 2023
Foods of the future are already here. Thanks to leaps in science and tech, food and drink brands, product developers and researchers will shatter the status quo in 2024. From next-gen edibles to obesity-obliterating medicines, expect the dietary rulebook to be rewritten in the name of wellness, consumer empowerment and sustainability.



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A global reset in children’s nutrition is accelerating: stricter school standards, wholefood innovation and joyful, sensory‑rich interactions are reshaping young people’s relationship with food. With policies, science and wellbeing culture all pulling in the same direction, brands have an opportunity to lead by crafting...