
Published 09 October 2023
Foods of the future are already here. Thanks to leaps in science and tech, food and drink brands, product developers and researchers will shatter the status quo in 2024. From next-gen edibles to obesity-obliterating medicines, expect the dietary rulebook to be rewritten in the name of wellness, consumer empowerment and sustainability.



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The future for dairy is bright as consumers tap into the multitude of natural wellness benefits inherent to the category, including naturally high protein levels, healthy fats and beneficial probiotics. Alongside functional benefits, products like butter are enticing flavour-chasers looking for indulgent tastes and...