Natural Products Expo East 2023
This year’s Natural Products Expo East in Philadelphia (September 20-23) revealed new directions in functional beverages – from imaginative alcohol alternatives to heritage-inspired concepts – and notable innovation around dietary restrictions. Launches also showcased Americans’ shift towards more savoury and culturally diversified flavours. We highlight the key US brands and natural food trends to watch.
New Directions in Functional Beverages
Formulating for Food Restrictions
Fresh Flavour Trends
The beverage sector remains a hotbed of innovation and creativity, with new products packing in trending wellness ingredients (from sea moss to apple cider vinegar), dialling up functionality (high-caffeine energy drinks) and offering imaginative takes on alcohol alternatives.
The beverage sector remains a hotbed of innovation and creativity, with new products packing in trending wellness ingredients (from sea moss to apple cider vinegar), dialling up functionality (high-caffeine energy drinks) and offering imaginative takes on alcohol alternatives.
Summary
New Directions in Functional Beverages | The beverage sector remains a hotbed of innovation and creativity, with new products packing in trending wellness ingredients (from sea moss to apple cider vinegar), dialling up functionality (high-caffeine energy drinks) and offering imaginative takes on alcohol alternatives. |
Formulating for Food Restrictions | Brands are creating a broader spectrum of products tailored to food restrictions, such as low-carb and low-glycaemic diets. In the plant-based category, non-dairy stands out as an ongoing hotspot of innovation. |
Fresh Flavour Trends | Culturally inspired ingredients are cropping up in a wide range of products, from candy to breakfast spreads, while convenience versions of heritage recipes make these dishes easily accessible to broader audiences. Also notable: savoury flavours are surging as brands cut down on sugar content. |
Natural Products Expo East 2023
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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