Foodex Japan 2025
Scoring a slam dunk in creative food and drink innovation, Foodex Japan 2025 (March 11-14) delivered all the gastronomic goods and more. From nutraceuticals-laced oils and plant-sap beverages to soya-sauce ‘leaves’, Manuka honey quail eggs and freeze-dried cubed tea, products answered key consumer needs: easy wellness, charming convenience, accessible escapism and imagination-bending novelty.
Pioneering Texture Play
Curiously Crafted Consumables
Small Treats, Big Taste
Amplified Wellbeing
As explored in Future Flavours Forecast 25/26: Sensory Cues, titillating textures – designed to challenge and stimulate – emerged at Foodex Japan 2025. Emphasis is placed on modulated mouthfeel, from super-sticky and squidgy to unctuously oozing and crisp and crunchy.
As explored in Future Flavours Forecast 25/26: Sensory Cues, titillating textures – designed to challenge and stimulate – emerged at Foodex Japan 2025. Emphasis is placed on modulated mouthfeel, from super-sticky and squidgy to unctuously oozing and crisp and crunchy.
Summary
Pioneering Texture Play | As explored in Future Flavours Forecast 25/26: Sensory Cues, titillating textures – designed to challenge and stimulate – emerged at Foodex Japan 2025. Emphasis is placed on modulated mouthfeel, from super-sticky and squidgy to unctuously oozing and crisp and crunchy. |
Curiously Crafted Consumables | Product developers aren’t afraid to push creative boundaries to the maximum when it comes to flavour and format. Harnessing novelty and overlooked ingredients to surprise and delight consumers – an idea explored in Food in 2030: Extreme Edibles – new products challenge traditional tastes. |
Small Treats, Big Taste | Consumers’ desire for small edible treats to provide moments of joy and escapism endures as social media continues to fuel this trend. Crucially, these levelled-up consumables don’t always need to sit on the sweet side of the flavour wheel – savoury, tart and umami taste sensations are also highly desirable. |
Amplified Wellbeing | Functional foods are pitched at wellness-seeking consumers also looking for superior taste sensations. A robust emphasis remains on lesser-known superfood ingredients (like jujube). Meanwhile, innovative hydration products neatly align with our Energised by Electrolytes trend in Food + Health Trends: 25/26. |
Foodex Japan 2025
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
