Functional Beverages 25/26: Sector Outlook
The functional beverage market is a hotbed of innovation with brands homing in on key wellness concerns, such as holistic hydration, spike-free energy, better brain function and digestive wellbeing. While many new beverage formulations feature clean and natural ingredients, multifunctional sips offer an array of health-supportive benefits.
Hydration Heroes
Drinks for Optimal Performance
Gut Beverages Surge Forward
As mounting evidence places hydration squarely at the forefront of holistic health, functional beverage brands are developing new electrolyte-laden formulations at breakneck speed. Consumer interest in hydration is likely to grow as warming climates raise the risk of heatstroke. Read Food + Health Trends: 25/26 for more on holistic hydration.
As mounting evidence places hydration squarely at the forefront of holistic health, functional beverage brands are developing new electrolyte-laden formulations at breakneck speed. Consumer interest in hydration is likely to grow as warming climates raise the risk of heatstroke. Read Food + Health Trends: 25/26 for more on holistic hydration.
Summary
Hydration Heroes | As mounting evidence places hydration squarely at the forefront of holistic health, functional beverage brands are developing new electrolyte-laden formulations at breakneck speed. Consumer interest in hydration is likely to grow as warming climates raise the risk of heatstroke. Read Food + Health Trends: 25/26 for more on holistic hydration. |
Drinks for Optimal Performance | Drinks that support everyday physical activity, including light-textured protein-infused sips and beverages that offer long-lasting energy, are becoming ubiquitous. Meanwhile, beverages with ingredients that elevate cognitive functionalities – like focus – are increasingly sophisticated. |
Gut Beverages Surge Forward | Sales of functional beverages containing gut-friendly bacteria and fibre soared in 2024, outselling probiotic supplements in the US by 18 times (Numerator, 2024). While American prebiotic giant Poppi is facing controversy for making potentially outsize health claims, a wave of innovative science-backed products is coming to the market globally to meet growing demand. |
Functional Beverages 25/26: Sector Outlook
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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