
Flavours That Signal Health
The Evolution of Comfort Food
Frugality Inspires Flavour Play
Consumers’ quest for sustained health and wellness is leading them towards functional, adaptogenic and immune-supportive food and drink. Fruity, citrusy flavours are poised for greater traction because of associations with freshness and vitality. Fresh produce is also more in demand, as shoppers pursue foods that “taste of health”. See Wellness Ingredients: 2022 Part 1 and Part 2.
Jump to sectionConsumers’ quest for sustained health and wellness is leading them towards functional, adaptogenic and immune-supportive food and drink. Fruity, citrusy flavours are poised for greater traction because of associations with freshness and vitality. Fresh produce is also more in demand, as shoppers pursue foods that “taste of health”. See Wellness Ingredients: 2022 Part 1 and Part 2.
Summary
Flavours That Signal Health | Consumers’ quest for sustained health and wellness is leading them towards functional, adaptogenic and immune-supportive food and drink. Fruity, citrusy flavours are poised for greater traction because of associations with freshness and vitality. Fresh produce is also more in demand, as shoppers pursue foods that “taste of health”. See Wellness Ingredients: 2022 Part 1 and Part 2. |
The Evolution of Comfort Food | During the pandemic, consumers embraced familiar and nostalgic flavours to access pleasure, escapism and reassurance. However, the definition of comfort food is now evolving as consumers’ palates reflect the multicultural communities and influences that surround them. Furthermore, more comfortable/accessible styles of cooking are democratising flavour-filled meals. |
Frugality Inspires Flavour Play | As the economic outlook worsens for everyday households in 2022, home cooks will seek effective and affordable hacks to upgrade their culinary efforts. This means stretching and flexing ingredients in pantries, fridges and freezers, trying new things with trusted flavours and taking calculated risks with new ones. See also Future Food Values. |
Key Flavour Drivers


Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.


Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.