India: Food & Drink Trends
Published 28 August 2024
While the Indian food sector is influenced by regional (and hyperlocal) dietary preferences, a clear desire for nutritious, affordable and flavourful eats can be seen across the world’s most populous country. Alongside this, India’s coffee and alcohol sectors are attracting attention thanks to their focus on convenience, price sensitivity and ingredient-led experimentation.
India’s Wellness Equation
The Expanding Flavour Playbook
Drinks In Focus
Maintaining a healthy diet focused on convenience is important to Indian consumers. But, for many, this goal feels financially unattainable, causing them to reach for more affordable processed foods. However, a growing market for functional versions of everyday staples centring budget-friendly yet nutritious ingredients (such as millets) seeks to address this.
Maintaining a healthy diet focused on convenience is important to Indian consumers. But, for many, this goal feels financially unattainable, causing them to reach for more affordable processed foods. However, a growing market for functional versions of everyday staples centring budget-friendly yet nutritious ingredients (such as millets) seeks to address this.
Flavour preferences in India are pulling in two directions. On the one hand, chefs, mixologists and food brands are helping consumers explore niche regional cuisines and desi (native/traditional) ingredients in new convenient formats. On the other hand, consumers, particularly Gen Zers and millennials, are embracing a taste for pan-Asian cuisines and fusion dishes.
Coffee consumption is on the rise in India, as local and international brands offer a range of compelling low-cost products. The country is also one of the world’s fastest-growing alcoholic beverages markets, with consumers keen to experiment with both imported drinks and homegrown sips. Meanwhile, bottled soft drinks are seeing a boost as citizens seek hydration amidst soaring heatwaves.
India: Food & Drink Trends
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