IFE 2023: Three Food & Drink Trends
Bright, exuberant and internationally inspired food and beverage offerings filled ExCel London for the International Food & Drink Event (IFE) 2023 (March 20-22). From moreish ready meals to lighthearted snacks and vibrant thirst quenchers, Stylus highlights three inspiring trends that piqued interest at this year’s trade show.
1. Globalised Convenience
2. Playful Snackables
3. Colourful Refreshments
Exhibitors at IFE showcased how convenient ready meals and easy-to-use seasonings can be colourful, diverse and nutritious. Taking time-strapped consumers on a global culinary adventure, brands took inspiration from international flavours to offer exciting dishes that pack a punch, yet require minimal effort.
Exhibitors at IFE showcased how convenient ready meals and easy-to-use seasonings can be colourful, diverse and nutritious. Taking time-strapped consumers on a global culinary adventure, brands took inspiration from international flavours to offer exciting dishes that pack a punch, yet require minimal effort.
Summary
1. Globalised Convenience | Exhibitors at IFE showcased how convenient ready meals and easy-to-use seasonings can be colourful, diverse and nutritious. Taking time-strapped consumers on a global culinary adventure, brands took inspiration from international flavours to offer exciting dishes that pack a punch, yet require minimal effort. |
2. Playful Snackables | With the global revenue of the snack food market amounting to $535.7bn this year (Statista, 2023), brands must appeal to on-the-go eaters by injecting both fun and functionality into their treats. Think better-for-you alternatives to classic junk foods, customisable edibles, and unexpected ingredients and flavour profiles. |
3. Colourful Refreshments | From fruity blends in rainbow pouches to Caribbean punch with a tropical appearance to match the flavour, brands are attracting consumers by infusing their drinks and packaging with bright, refreshing and social-media-worthy hues. While joyous colours delight the senses, vibrant hues also offer a clean and wellness-boosting quality. |
IFE 2023: Three Food & Drink Trends
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