
Published 13 January 2023
2022 was the year that escapist television shows heavily impacted youth fashion. Much of it continues to echo in Gen Z Style IRL 2023, confirming that this influence is only set to grow. With compelling figures, we highlight this year’s key cultural touchpoints and how best to capitalise on them.



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The global sleep and loungewear markets are more lucrative and wide-ranging than ever, with a variety of exciting opportunities ranging from merch collaborations and wellness pivots to athleisure updates injecting new energy into the staple categories. This report builds on the still-relevant insights from our