Pinterest Predicts 2023 Fashion Trends
Published 04 January 2023
US social media platform Pinterest’s annual prediction report confirms many of our fashion forecasts for 2023, spanning everything from gender fluidity and Y2K mania to sci-fi’s mainstream impact. We highlight the key trends with commercial potential for the year ahead, alongside links to relevant Stylus coverage.
Airy Styles
Beautiful, hyper-feminine aesthetics will make a huge impact across the board in 2023, as Pinterest reveals a growing interest in details and fabrications like ‘lace top long sleeve’, ‘tulle sleeves’, ‘shimmery dress’ and ‘sheer pants outfit’.
Updating last year’s romantic and ethereal styles like balletcore, there’s a distinctly fluid slant to this trend for 2023. Annual searches for ‘ruffle shirt men’ are up by 95%, indicating the shifting face of masculinity in fashion, especially among younger consumers. The report’s Beyond Blue and Pink forecast also confirms the growing mainstream popularity of gender-neutral parenting.
Rust Married
Year-on-year searches for ‘burnt orange wedding theme’, ‘terracotta wedding bridesmaid dresses’, ‘copper saree’ and ‘orange dress outfit wedding’ skyrocketed on Pinterest among Gen X and millennial users. Sunset shades of terracotta, orange, copper and burnt sienna look set to be matrimonial mainstays in 2023 – for both marriage ceremonies and guests alike. Stylus members can read our S/S 23 Catwalks Round-Up and Global Fashion Weeks Round-Up for further visual inspiration
Sci-Fi Fits
Last year saw an influx of dystopian-influenced aesthetics among younger consumers, with streetwear taking on an apocalypse-ready edge.
In 2023, this look will evolve to include more sci-fi and digital elements, with searches for terms like ‘dystopian outfits’, ‘avant garde outfit’, ‘gamer girl look’ and ‘cyber streetwear’ all experiencing growth. For more on the key brands, influencers and lifescapes for this cohort, explore Youth Style Collectives. Stylus members can also see Street Style 2022: Parts One and Two for insights into how this trend is already manifesting on the street.
Rom-Com Core
Fashion’s obsession with the 90s and 00s shows no sign of abating, with searches for phrases like ‘2000s girl’, ‘cool girl aesthetic outfits’, and ‘summer outfits vintage 90s’ proving popular.
Gen Zers are all about romanticising life and becoming the main character, so expect this trend to take on a sweet yet elusive ‘girl next door’ feel for 2023.
Fringe with Benefits
An easy addition to any outfit – instantly adding dimension, movement and an inherent ‘look at me’ factor – fringe is the perfect detail for post-pandemic, party-hungry consumers.
A long-time festival staple, Pinterest reports an uptick in annual searches for terms like ‘fringe dress outfit’, ‘beaded fringe dress’ and ‘fringe wedding dress’, indicating its status as a mainstay for special occasions this year. For more visual inspiration, Stylus members can read Festival 2023 and Christmas & Celebration 2023, and see also Street Style 2022: Part One for cues on how street-style stars are already making fringe work.
All the Rave
The post-pandemic party scene is set to be bigger than ever in 2023, as young people itch to make up for lost time. The growing popularity of terms like ‘house music outfits’, ‘Berlin rave fashion’ and ‘rave party aesthetic’ demonstrates a desire to find fun, inclusive spaces where partygoers feel free, empowered and accepted.
We touch upon these ideas in Gen Z: Fashion’s Fluid Generation, Festival 2023 and Insta Round-Ups: Fashion’s At-Home Ravers.
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