
Published 04 January 2023
Pinterest’s annual Pinterest Predicts report forecasts the top trends for the year ahead, based on consumer activity on the social platform in 2022, and confirms some of our key beauty predictions. We highlight the essential beauty and wellness takeaways gaining traction for the new year.



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Product packaging serves as a powerful multisensory cue that shapes consumer expectations, emotional responses and purchasing behaviour. Consumers increasingly expect more than visually appealing components – they crave an experience elevated by tactility, play, sensoriality and, for Gens Z and Alpha, lashings of...