
Published 17 November 2022
Sportswear merchandise and team memorabilia is big business, with the global licensed sports apparel market expected to reach $28.1bn by 2027 (ReportLinker, 2022). As the New York Knicks names Kith’s Ronnie Fieg its first-ever creative director, it’s clear the sports industry is taking its sartorial credentials seriously.



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The A/W 26 catwalk season delivered an upbeat mood and powerful messages conveying a sea-change in the market as fast-changing fashion fads fall off the radar in favour of a new reductive mood and cloths that have an enduring wearability.