
Published 17 November 2022
Sportswear merchandise and team memorabilia is big business, with the global licensed sports apparel market expected to reach $28.1bn by 2027 (ReportLinker, 2022). As the New York Knicks names Kith’s Ronnie Fieg its first-ever creative director, it’s clear the sports industry is taking its sartorial credentials seriously.



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Seemingly fleeting micro trends are proving their longevity amongst escapism-fuelled Gen Zers, as fantastical and historical influences maintain their relevance into 2026. Meanwhile, active and outdoor lifestyles continue to drive sartorial evolutions, and nostalgia still reigns supreme. Additionally, these trends are...