
Published 30 September 2022
A key theme in our 2022 Look Ahead, fashion brands are lifting the curtain on restoration, making the process more visible and accessible than ever.



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As fashion collaborations become increasingly wide-ranging and unexpected, the landscape has become a creative free-for-all, with brands taking big swings to stand out in a crowded space. Despite oversaturation concerns, consumer appetite is still high for smart collabs driven by imagination and exclusivity.