Sneakers are reigning supreme as the new office footwear of choice thanks to both their innate comfort and sartorial street cred. But another lifestyle-led silhouette – the slip-on clog or mule – is resonating strongly with post-pandemic consumers and their hybrid lifestyles for much the same reason.
More specifically, Birkenstock’s Boston Clog is having a moment, earning a spot on fashion search engine Lyst’s 2022 Q2 index of hot products, while TikTok videos tagged #BirkenstockBoston have collectively amassed over 58 million views. In addition, having sold out at multiple retailers, the limited editions made in collaboration with streetwear favourite Stussy and luxury footwear brand Manolo Blahnik are selling for considerably more than their retail prices on resale sites like StockX.
Comfort-Focused Footwear is Here to Stay
Published 21 September 2022
From elevated pool slides to cosy clogs, the post-pandemic popularity of comfortable and versatile footwear shows no sign of abating. Here, we break down the key products, visual drivers and opportunities behind this growing trend.
Sneakers are reigning supreme as the new office footwear of choice thanks to both their innate comfort and sartorial street cred. But another lifestyle-led silhouette – the slip-on clog or mule – is resonating strongly with post-pandemic consumers and their hybrid lifestyles for much the same reason.
More specifically, Birkenstock’s Boston Clog is having a moment, earning a spot on fashion search engine Lyst’s 2022 Q2 index of hot products, while TikTok videos tagged #BirkenstockBoston have collectively amassed over 58 million views. In addition, having sold out at multiple retailers, the limited editions made in collaboration with streetwear favourite Stussy and luxury footwear brand Manolo Blahnik are selling for considerably more than their retail prices on resale sites like StockX.
This, combined with pandemic-induced surges in popularity for convenient, comfortable and versatile brands like Crocs and Ugg, has spurred an industry-wide obsession with ugly-chic slip-ons that merge form with function. Other key products of note include Yeezy’s slides, Adidas’ Adilettes, Eyty’s Capri Sandals, Reebok x Mountain Research Beatnik Slides, Fear of God’s California (which earned a top spot on Lyst’s Q1 2022 hot product index), and Balenciaga’s variety of rubber slides and mules. It’s clear that brands spanning high street to luxury level are seeing the potential.
This, combined with pandemic-induced surges in popularity for convenient, comfortable and versatile brands like Crocs and Ugg, has spurred an industry-wide obsession with ugly-chic slip-ons that merge form with function. Other key products of note include Yeezy’s slides, Adidas’ Adilettes, Eyty’s Capri Sandals, Reebok x Mountain Research Beatnik Slides, Fear of God’s California (which earned a top spot on Lyst’s Q1 2022 hot product index), and Balenciaga’s variety of rubber slides and mules. It’s clear that brands spanning high street to luxury level are seeing the potential.
And now, a number of smart brands are putting their own spin on it. Last month, sneaker giant New Balance released its 2002R mule. A riff on its popular sneaker style of the same name, it provides just as much opportunity for covetable artist collaborations and limited-edition colourways as its lace-up counterpart. Having previously released a number of slip-on rubber styles, this product drop signifies a visual shift, with New Balance putting its own distinctive mark on the increasingly popular silhouette.
And now, a number of smart brands are putting their own spin on it. Last month, sneaker giant New Balance released its 2002R mule. A riff on its popular sneaker style of the same name, it provides just as much opportunity for covetable artist collaborations and limited-edition colourways as its lace-up counterpart. Having previously released a number of slip-on rubber styles, this product drop signifies a visual shift, with New Balance putting its own distinctive mark on the increasingly popular silhouette.
Elsewhere, New York streetwear label Aimé Leon Dore has released its own interpretation, the rubber Garden Mule. Aside from being the brand’s first entirely original footwear release independent of any outside collaborators, it also sits at a lower and therefore much more accessible price point than its luxury-level apparel offerings.
Finally, US label Simon Miller’s colourful and chunky Bubble Clogs – which have become a signature of the brand in recent seasons – are a key item in its footwear collaboration with American transgender actress and model Tommy Dorfman. This collection reimagines the brand’s classic silhouettes in inclusive, unisex size offerings up to an EU 45.
Elsewhere, New York streetwear label Aimé Leon Dore has released its own interpretation, the rubber Garden Mule. Aside from being the brand’s first entirely original footwear release independent of any outside collaborators, it also sits at a lower and therefore much more accessible price point than its luxury-level apparel offerings.
Finally, US label Simon Miller’s colourful and chunky Bubble Clogs – which have become a signature of the brand in recent seasons – are a key item in its footwear collaboration with American transgender actress and model Tommy Dorfman. This collection reimagines the brand’s classic silhouettes in inclusive, unisex size offerings up to an EU 45.
While comfort is an overarching priority in this category, it doesn’t come at the expense of style. The importance of versatility between at-home convenience and everyday panache cannot be understated. These looks are no longer confined to the home office, and are instead having an impact – both online and in real life – in a major way.
Additionally, the vast array of brands jumping onto the trend, and the subsequent wave of emerging styles, highlights the sheer vastness of its cross-demographic appeal. Look to Crocs for cues on how to experiment with silhouette, colourways and customisation to tap into a wide variety of youth cohorts – from the minimal Sports-Luxe Sartorialists to the maximal Empowered Experimentalists.
While comfort is an overarching priority in this category, it doesn’t come at the expense of style. The importance of versatility between at-home convenience and everyday panache cannot be understated. These looks are no longer confined to the home office, and are instead having an impact – both online and in real life – in a major way.
Additionally, the vast array of brands jumping onto the trend, and the subsequent wave of emerging styles, highlights the sheer vastness of its cross-demographic appeal. Look to Crocs for cues on how to experiment with silhouette, colourways and customisation to tap into a wide variety of youth cohorts – from the minimal Sports-Luxe Sartorialists to the maximal Empowered Experimentalists.
Want to know more?
This is just a glimpse into our extensive reporting on the fashion trends and insights that are shaping the future. Get in touch so someone from the Stylus team can explain how your business can harness the power of trends and insights like these – and more.
Want to know more?
This is just a glimpse into our extensive reporting on the fashion trends and insights that are shaping the future. Get in touch so someone from the Stylus team can explain how your business can harness the power of trends and insights like these – and more.