
Published 03 August 2022
Italian football club Venezia is shifting its focus to fashion, blurring the line between what constitutes fashion and merch in a major way. We unpick the key drivers and opportunities in this rapidly moving trend.



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The A/W 26 fashion season drew to a close in Paris, where we saw a melting pot of diverse looks, from confirmation of the season’s new mood for a more classic approach to wardrobing, through to inspirational upcycling targeted at the more junior market – all delivering powerful messages for the season...