
Published 03 August 2022
Italian football club Venezia is shifting its focus to fashion, blurring the line between what constitutes fashion and merch in a major way. We unpick the key drivers and opportunities in this rapidly moving trend.



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The A/W 26 catwalk season delivered an upbeat mood and powerful messages conveying a sea-change in the market as fast-changing fashion fads fall off the radar in favour of a new reductive mood and cloths that have an enduring wearability.