
Published 26 October 2022
The women’s activewear market is predicted to reach $269bn by 2029 (Statista, 2022). But within that space lies a number of significant and lucrative gaps and largely untapped commercial opportunities. We break down three key updates and insights to help your business better understand this burgeoning sector.



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The A/W 26 catwalk season delivered an upbeat mood and powerful messages conveying a sea-change in the market as fast-changing fashion fads fall off the radar in favour of a new reductive mood and cloths that have an enduring wearability.