
Published 26 October 2022
The women’s activewear market is predicted to reach $269bn by 2029 (Statista, 2022). But within that space lies a number of significant and lucrative gaps and largely untapped commercial opportunities. We break down three key updates and insights to help your business better understand this burgeoning sector.



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China’s fashion profile is fast shifting from factory-based follower to inspirational market leader – increasingly exporting the labels, talent and cultural capital that will set global trends, as well as becoming the strongest territory growth engine for many of the world’s biggest brands.