
Published 26 October 2022
The women’s activewear market is predicted to reach $269bn by 2029 (Statista, 2022). But within that space lies a number of significant and lucrative gaps and largely untapped commercial opportunities. We break down three key updates and insights to help your business better understand this burgeoning sector.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...