
Published 24 August 2022
Consumers' apparel priorities have shifted greatly since the pandemic began over two years ago. And now, as many make a regular return to the office, how have global lockdowns impacted the workwear landscape post-Covid? We break down the key attitude shifts and trend drivers behind office apparel’s rebrand.



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The global market in denim jeans alone is forecast to grow at an annualised rate of 8.5% to $183bn by 2028 (GlobalData, 2026). That’s exclusive of other denim products, as use of the pragmatic fabric gains momentum in multiple categories. We highlight key...