
Published 24 August 2022
Consumers' apparel priorities have shifted greatly since the pandemic began over two years ago. And now, as many make a regular return to the office, how have global lockdowns impacted the workwear landscape post-Covid? We break down the key attitude shifts and trend drivers behind office apparel’s rebrand.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...