
Published 28 October 2022
Marta Mąkolska
Cementing its cult status, American footwear brand Crocs celebrates 20 years of fandom with a month-long festival. It comprises limited edition products, giveaways and a dual-platform metaverse launch – boosting and rewarding loyalty and encouraging virtual interactivity.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...