Decrypting Digital Fashion
As brands continue to explore digital fashion aesthetics, physical and virtual worlds increasingly merge – resulting in innovative phygital collections, experimental visuals and tech-driven creativity. In this super-visual report, we highlight the key subcultures, inspirations and opportunities shaping the industry’s more digitally driven future both on- and offline.
Logged-On Subcultures
The Phygital Approach
Digital Dreams
The AI Invasion
From cutesy cartoons to apocalyptic grunge, for a myriad of fashion-focused youth subcultures, on- and offline lives blur seamlessly into one. Their on-screen interests are also heavily shaping the way they dress IRL. We highlight four digitally driven influences making an impact, with key takeaways for styling, licensing and product development.
From cutesy cartoons to apocalyptic grunge, for a myriad of fashion-focused youth subcultures, on- and offline lives blur seamlessly into one. Their on-screen interests are also heavily shaping the way they dress IRL. We highlight four digitally driven influences making an impact, with key takeaways for styling, licensing and product development.
Summary
Logged-On Subcultures | From cutesy cartoons to apocalyptic grunge, for a myriad of fashion-focused youth subcultures, on- and offline lives blur seamlessly into one. Their on-screen interests are also heavily shaping the way they dress IRL. We highlight four digitally driven influences making an impact, with key takeaways for styling, licensing and product development. |
The Phygital Approach | Digital fashion’s impact expands far beyond our screens, as designers and influencers alike seek to bring fantastical online aesthetics into the physical world. Whether it’s anime brought to life, cyborgs hitting the mainstream, or half-human hybrids making a splash, escapist virtual creations are materialising at lightning speed. |
Digital Dreams | As the metaverse matures, its aesthetic influences continue to seep into obscure corners of the internet and niche IRL fashion communities. Dreamlike collections released in online worlds resonate with Gen Z’s desire for virtual fashion escapism, while gaming-inspired ranges prove that digital worlds remain a starting point for real-world creativity. We provide ample visual inspiration for both on- and offline design. |
The AI Invasion | Generative artificial intelligence (AI) has officially set its sights on the fashion industry. And while some designers are worried about robots stealing their jobs in the future, others are embracing AI’s ability to assist in creative ideation, resulting in mind-bending, otherworldly looks. Science-fiction-inspired fits – both utopian and dystopian – abound. |
Decrypting Digital Fashion
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
