
Published 26 March 2025
A playful clash of retro nostalgia, sports references and collegiate preppiness informs the mood for the 2026 back-to-school season. Taking cues from our A/W 26/27 Fashion Direction Pivot, we highlight 11 trends across apparel, footwear and accessories with commercial longevity in the junior market.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...