
Published 26 March 2025
Alice Leeburn
A playful clash of retro nostalgia, sports references and collegiate preppiness informs the mood for the 2026 back-to-school season. Taking cues from our A/W 26/27 Fashion Direction Pivot, we highlight 11 trends across apparel, footwear and accessories with commercial longevity in the junior market.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Our S/S 2028 Fashion Directions provide inspiration for future product development, merchandising and marketing. Covering colour, fabric, print and pattern, styling, footwear and accessories, and key details, as well as relevant macro drivers for context, the three directions deliver an essential overview of the...